BlueHornet Networks Wins New E-Mail Marketing Clients

Provides e-mail services for Menards, La Quinta Inns & Suites, Snap-On Tools and Red Wing Shoe Company

MINNEAPOLIS, July 31, 2007— BlueHornet Networks, Inc., a leading provider of e-mail marketing solutions and subsidiary of Digital River, Inc., announced it recently added several companies with leading brands to its client roster. BlueHornet continues to attract retail and hospitality leaders, including Menards, La Quinta Inns & Suites, Snap-On Tools and Red Wing Shoe Company.

In addition to using BlueHornet’s eMarketing Suite version 4.0, the company’s flagship e-mail sending technology, many new clients are leveraging BlueHornet’s in-house professional services. These services include e-mail marketing strategy, deliverability management, template design and copywriting, custom programming and development, and end-to-end project management.

“We feel confident in the mix of expertise that BlueHornet’s team provides for La Quinta,” said Katelyn Himes, manager of online marketing for La Quinta Inns & Suites. “BlueHornet is a key partner for us, allowing us to deliver more relevant and targeted messages to our customers through e-mail marketing strategy, creative services, the SureSend™ delivery enhancement suite, and a technology platform that has been carefully built with scalability and future growth in mind. We look forward to working closely with BlueHornet to enhance our customer relationships and improve our marketing ROI.”

“We are committed to building partnerships with our clients and growing their businesses through sound processes, innovative marketing strategies and solid execution,” said Tim Marusich, vice president and general manager of Digital River’s BlueHornet business unit. “We’re pleased that more industry-leading companies are selecting BlueHornet for its world-class e-mail marketing services.”

About BlueHornet Networks, Inc.
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com.

About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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