Fireclick Introduces Advanced Web Analytics Warehouse Suite

Enhances functionality and offers bid management and e-mail marketing solutions

MINNEAPOLIS, April 20, 2006 -- Fireclick, Inc., a leading provider of Web analytics solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today announced enhancements to its data warehouse suite. The newly updated suite and hosted application service - now called the Fireclick® Advanced Warehouse Suite - caters to online businesses that are interested in learning more about the buying behaviors and preferences of their customers. It offers online merchants more advanced reporting capabilities, more built-in, time-saving features for analyzing customer segments as well as more details about the site purchase paths and navigation patterns that are generating the greatest sales conversions.

The Fireclick Advanced Warehouse Suite also is designed to work with key Digital River marketing technologies. These technologies include Digital River’s e-mail marketing solution from BlueHornet Networks, Inc. and its KeywordMax® paid search bid management tool from Direct Response Technologies, Inc.

“With the recent release of our Fireclick Advanced Warehouse Suite, we have added advanced features and functionality to our core Web analytics engine, as well as expanded the offering to include complementary e-mail marketing and paid search bid management solutions,” said Dave Alampi, Digital River’s vice president of marketing. “As part of the Digital River family of companies, Fireclick can deliver what we believe is the most robust Web analytics suite available through a single provider.”

Fireclick’s Advanced Warehouse Suite, which works with paid search engines, e-mail providers, affiliate programs and more, is designed to provide online merchants a convenient and consolidated view of activity across their e-marketing channels and investments. Some of the suite’s new features include:

• Improved path reporting that displays the top site-flows and navigation patterns that are producing or preventing the most sales conversions. With these added site details, online merchants can effectively fine-tune site paths to create optimal browsing and purchasing experiences;
• Saved queries and segments that enable merchants to easily retrieve and quickly access their most frequently used reports; and
• More advanced segmentation capabilities that make organic search, internal search terms, site link tracking, and first time versus repeat purchaser dimensions even more user friendly.

“By taking this important step to bring together some of our key technologies, we’ve significantly enhanced Fireclick’s Web analytics offering, creating a highly competitive, high-end e-marketing service,” said Alampi. “Strategic marketing services remain part of our core competency and continue to serve as an important market differentiator for Digital River. Moving forward, we intend to make further enhancements to our e-marketing portal for the online marketing executive.”

About Fireclick, Inc.
Fireclick, a wholly owned subsidiary of Digital River, Inc., provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, create a better user experience, and increase site traffic, revenues and profits. For more information, visit www.fireclick.com.

About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Forward-Looking Statements
In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding the Company’s ability to further develop, enhance, market and sell its advanced Web analytics and e-marketing tools, as well as statements containing the words, “believes,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others: the Company’s limited operating history and variability of operating results; competition in the electronic commerce and Web analytics markets; the ability of the Company to successfully offer the market comprehensive suites of e-commerce, e-marketing and analytics services and the market acceptance of such offerings, and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. Fireclick is a registered trademark of Fireclick, Inc. KeywordMax is a registered trademark of Direct Response Technologies, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.