Fireclick Enhances its Web Analytics Warehouse Suite

Offers more intuitive user interface and advanced reporting options

MINNEAPOLIS, September 22, 2005 -- Fireclick, Inc., a leading provider of Web analytics solutions and subsidiary of Digital River, today announced enhancements to its Warehouse Suite. The newly updated Warehouse Suite caters to online businesses that are interested in learning more about the buying behaviors and preferences of their customers. It offers them not only a more intuitive interface for defining and analyzing marketing campaigns and customer segments, but also more advanced reporting options.

“Our Web analytics solution is designed to help companies learn more about their online customers – who they are, how they shop, what they like to purchase and where to reach them,” said Ram Srinivasan, Digital River’s vice president of analytics and general manager of Fireclick. “The enhancements that we’ve made to the Warehouse Suite will help companies further simplify this process and gain deeper insight into their businesses so that they can operate as profitably as possible.”

The Warehouse Suite is an integral part of Fireclick’s total hosted Web analytics solution, which is used for monitoring and measuring online business activity. Some of the Warehouse Suite’s new features include:
• A redesigned user interface that allows users to more quickly analyze various segments of traffic by simply dragging and dropping metrics and data from fields;
• Easy-to-use tools to set up scheduled delivery of customized reports and data via Excel® spreadsheet documents. For more comprehensive reporting, data compiled in the warehouse reports automatically can be integrated with other internal customer relationship management systems;
• A reporting module that allows users to quickly create new views of large amounts of data by putting it into pivot tables for deeper analysis and segmentation. Users can see new online trends and patterns at a glance.

“As a result of using Fireclick’s Web analytics solution, we've been able to make key adjustments to our e-commerce site and online marketing programs,” said Peter Zophy, JoS. A. Bank Clothiers, Inc.’s divisional vice president of e-commerce. “Our move to the Fireclick Warehouse suite is allowing us to perform an even deeper and more detailed analysis of our site statistics and make even smarter and more informed business decisions.” JoS. A. Bank Clothiers is one of the nation's leading retailers of men's classically-styled clothing.

“With Fireclick’s Warehouse Suite, we are able to go to one resource to get detailed, segmented information on our 18 different business units and the many projects that we run on a regular basis,” said Craig Stilwell, director of marketing for Improvement Direct, Inc. “The system has helped us learn more about our customers, better target our marketing efforts on a geographic basis, and in the end, make more effective decisions in terms of spending the smart dollar.” Improvement Direct is an online retailer of home improvement and décor products.

About Fireclick, Inc.
Fireclick, a wholly owned subsidiary of Digital River, Inc., provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, create a better user experience, and increase site traffic, revenues and profits. For more information, visit www.fireclick.com.

About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as London and Cologne, Germany. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. Fireclick is a registered trademark of Fireclick, Inc. Excel is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks, registrations or copyrights of their respective owners.