BlueHornet Adds Loyalty Program to its e-Marketing Suite

Launches easy-to-use online tool for building profitable relationships with high-value customers

MINNEAPOLIS, February 15, 2005-- BlueHornet Networks, Inc., a leading provider of e-mail marketing solutions and wholly owned subsidiary of Digital River, Inc. (NASDAQ: DRIV), today announced the release of its new BlueHornet Loyalty Program. With this new online tracking technology, merchants can run points-based, online marketing and purchases programs designed to identify, target and reward high-value customers. The more customers interact with the online programs, the more points they earn points which then can be redeemed for rewards. The BlueHornet Loyalty Program is designed to help companies of all sizes build profitable, long-term customer relationships online and offline.

Loyalty programs provide tangible benefits for customers and businesses, said Chuck Davis, Digital River's vice president of BlueHornet solutions and services. Consumers place extremely high value on the rewards they earn, and they enjoy the preferred status associated with participation. From a business standpoint, online loyalty programs offer an easy way to track and reward a brand's biggest champions. Some industry research suggests that loyalty programs can motivate as many as 20 percent of consumers to purchase products or services.

As the newest addition to BlueHornet's e-Marketing Suite, the BlueHornet Loyalty Program can run on a stand-alone basis or in conjunction with the company's other services, including Refer-a-Friend, Forward-a-Friend, Birthday Club, Invite and Customer Survey. In addition to using the BlueHornet Loyalty Program to identify, retain and reward loyal customers, companies can:

• Collect valuable data about program participants;
• Gain critical insight into online marketing programs based on customer behavior;
• Compare customer loyalty across marketing programs;
• Motivate customers to share vital product or service feedback so they can better anticipate customers' needs and exceed expectations;
• Influence and change customer behavior by rewarding profitable actions; and
• Increase e-club membership and drive Web site traffic.

The BlueHornet Loyalty Program also offers real-time results reporting on average point accrual and top-earning customers, as well as other data that then can be used to refine marketing strategies and optimize online marketing programs.

With the launch of the BlueHornet Loyalty Program, we have added another valuable tool to our portfolio of strategic e-marketing services, said Joel Ronning, Digital River's CEO. Helping our clients drive and optimize customer acquisition, retention and lifetime value continues to be a primary focus for our organization.

About BlueHornet Networks, Inc.
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of direct clients, including Sprint, MBNA, Brinker International, 3M, World Wildlife Fund, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports over 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com.

About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. BlueHornet is a trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.