BlueHornet Networks Extends SureSend Email Delivery Management ServicesMINNEAPOLIS, May 27, 2008-- BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today introduced QuickStart, the latest addition to its SureSend™ e-mail deliverability enhancement platform. To help email marketers improve their inbox delivery rates and online reputation, SureSend QuickStart enables online marketers to use many of SureSend’s most popular features with any email deployment service. These tools and services include deliverability rate and CAN-SPAM compliance checks, ISP whitelisting, deliverability optimization tests, proactive consulting and access to BlueHornet best practice webinars and whitepapers. "Email marketers recognize the challenges involved with getting to the inbox today, but many aren’t sure how to begin addressing issues like blacklists, spam filters and building a good online brand reputation," said Tim Marusich, general manager for BlueHornet. "QuickStart gives marketers an easy way to take proactive steps that can offer immediate improvement of deliverability rates. Now that SureSend offerings are no longer exclusive to BlueHornet clients, email marketers, regardless of whether they use an in-house email solution or outsourced provider, can kick their deliverability management into high gear." "By using BlueHornet’s SureSend QuickStart technology, Chuck E. Cheese’s was able to promptly identify and fix existing issues that were affecting our inbox delivery rates," said Ryan Linders, marketing manager for CEC Entertainment, Inc. "Now we have peace of mind knowing that if future issues arise, QuickStart will help us see them coming in time to preventively reduce the risk of ISP blocking." QuickStart is the latest addition to BlueHornet’s SureSend platform, which was designed to help online marketers improve e-mail inbox deliverability rates and achieve improved results from e-mail campaigns. SureSend combines integrated tools with expert consultation to keep marketers informed about the rapidly changing criteria ISPs and other industry providers use to determine which messages get delivered, filtered or blocked. To learn more about the SureSend e-mail deliverability enhancement platform, visit www.BlueHornet.com/SureSend. About BlueHornet Networks, Inc. About Digital River, Inc. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. SureSend is a trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
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