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Digital River Expands Relationship with Adobe

Launches innovative business-to-business e-store to manage volume purchases

MINNEAPOLIS, Jan. 28, 2009 - Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced an expansion of its relationship with Adobe Systems Incorporated, one of the world's largest and most diversified software companies. Digital River launched a new business-to-business (B2B) e-store to support Adobe's North American volume licensing purchases. The site, managed by Digital River, applies points-based volume pricing based on the number and kind of Adobe products purchased online in a single transaction.

"We have worked with Adobe for a number of years and are pleased to further expand our relationship," said Joel Ronning, chief executive officer for Digital River. "Adobe's new site showcases an innovative strategy for extending e-commerce into business-to-business volume licensing scenarios. Other companies that want to launch e-stores for business transactions can look to this site as a model for their own initiatives."

The store, located at http://www.adobe.com/go/volumestore , offers popular desktop products, such as Adobe® Creative Suite®, Adobe Flash®, Adobe Photoshop®, Adobe Acrobat®, Adobe ColdFusion®, Adobe Dreamweaver® and Adobe Illustrator®. To provide B2B customers added flexibility and convenience, these products, as well as other Adobe applications, can be purchased through a licensing program that requires no minimum order size, program membership or historical point accrual.

"With this licensing program, we make it even more convenient for our B2B customers to easily purchase the Adobe applications they rely on," said Katie Keating, vice president, worldwide e-commerce and Americas channels for Adobe. "This new e-commerce site will play a vital role in increasing participation in our volume license program while requiring minimal administrative overhead on our part, thanks to our Digital River e-commerce solution."

About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. Adobe, the Adobe logo, Creative Suite, Flash, Photoshop, Acrobat, ColdFusion, Dreamweaver and Illustrator and are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Media Relations

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to Public Relations.

Gerri Dyrek
Senior Director, Public Relations
+1 952 253 1234 Ext. 38396

Kristin McKenzie
Public Relations Manager
+1 952 253 1234 Ext. 38395

Jennifer Jasinski
Marketing Communications Manager
+1 952 253 1234 Ext. 33637

 

 

>  Events

Direct Response Forum
August 9-11, 2010
Memphis, Tenn., USA
Digital River’s Netgiro plan to speak
at this event.

Affiliate Summit – East
August 15-17, 2010
New York, NY, USA
Digital River oneNetworkDirect, DirectTrack and DirectLeads plan to exhibit and sponsor.

Gamescom
August 18-22, 2010
Cologne, Germany
Digital River and Netgiro plan to attend
and exhibit.

© Digital River, Inc. | Digital River® is a registered trademark of Digital River, Inc. | www.digitalriver.com