marketForce: Let Digital River Do All Your Marketing For You
With marketForce, Digital River acts as your full-service, interactive marketing agency. marketForce frees you
and your staff from the time and expense
managing an e-marketing program in-house. You'll get a professionally managed program that delivers better
returns and higher profits all managed, with
direction, by our team of marketing experts.
Save time and resources
Online commerce evolves quickly – infrastructure, technologies, consumer trends – and it requires significant
investment just to keep up. marketForce
considerable time and money to keep you ahead of your competition. We pursue the best talent, integrate world
-class technologies and enter new markets
globe – endeavors most in-house programs simply couldn't afford. And we pass the benefits on to you.
Drive revenue and improve returns
To ensure a successful program, our marketing experts stand ready to provide program strategy, media buying,
coding, creative management, test
optimization and analysis. In addition to developing programs that generate impressive returns, we thoroughly
track and measure every marketing
activity against your ROI goals.
- Paid search marketing — marketForce has programs live in over 80 countries and in 25
languages as well as strategic relationships
with search platforms worldwide.
- Affiliate marketing — A marketForce-managed affiliate program connects you with high-
volume super-affiliates to quickly drive
significant incremental revenue.
- A/B and multivariate testing — A disciplined data-driven approach to interactive testing
e-commerce site can create large
increases in close rates, average order volume and revenue
- Free trial optimization — A proprietary optimization approach that effectively encourages
sales and can double the revenue
efficiency of your free trial traffic.
- Dynamic personalization — A key to delivering relevant content to customers and
prospects. We've seen our method of presenting
customers with behavior-based offers increase revenue per visitor by 20% or more.
- Design — Custom-designed sites, pages and ads use best practices from all of the
marketing programs to generate improved
- Email optimization — End-to-end campaign design, list management and segmentation, and
testing generate improved results at each
step of your campaign.
- Display advertising — This proven method for building brand relevance recognizes and
retargets consumers wherever they go on the
Web delivering ROI-based display programs.
- Organic search engine optimization — Through our detailed and next-generation site
optimization approach, your e-store and most
profitable keywords will gain higher rankings on search engines.
- Deferred payments — With Digital River's proprietary payment systems, you can capture
hesitant, yet interested, customers who
prefer to pay over time rather than all at once, without the risk.
- Software network agent — Overcome many of the challenges involved in working with OEMs,
system builders and retailers with a new
tool that enables software trials and purchases, and dynamic merchandising right from a desktop portal.
Different industries demand different
global cloud commerce strategies. We have an intimate understanding of the challenges and needs
specific to each of these markets.
We understand the nuances of today's on-demand software marketplace and translate that into increased global sales for our clients.
> Consumer Electronics
We build multi-channel strategies that drive direct-to-consumer sales and complement existing channel relationships.
We stay well ahead of industry trends so you can generate more revenue from your games.
Social Media Trends
At Digital River's Globalocity commerce conference, CEO Joel Ronning reinforces the importance of social media to global cloud commerce solutions.