marketForce: Let Digital River Do All Your Marketing For You

Maximize your online sales with 

our team of innovative e-marketing experts.

With marketForce, Digital River acts as your full-service, interactive marketing agency. marketForce frees you and your staff from the time and expense of managing an e-marketing program in-house. You'll get a professionally managed program that delivers better returns and higher profits all managed, with your direction, by our team of marketing experts.


Save time and resources

Online commerce evolves quickly – infrastructure, technologies, consumer trends – and it requires significant investment just to keep up. marketForce continually invests considerable time and money to keep you ahead of your competition. We pursue the best talent, integrate world -class technologies and enter new markets across the globe – endeavors most in-house programs simply couldn't afford. And we pass the benefits on to you.


Drive revenue and improve returns

To ensure a successful program, our marketing experts stand ready to provide program strategy, media buying, coding, creative management, test execution, reporting, optimization and analysis. In addition to developing programs that generate impressive returns, we thoroughly track and measure every marketing activity against your ROI goals.

  • Paid search marketing — marketForce has programs live in over 80 countries and in 25 languages as well as strategic relationships with search platforms worldwide.
  • Affiliate marketing — A marketForce-managed affiliate program connects you with high- volume super-affiliates to quickly drive significant incremental revenue.
  • A/B and multivariate testing — A disciplined data-driven approach to interactive testing of your
    e-commerce site can create large increases in close rates, average order volume and revenue
    per visitor.
  • Free trial optimization — A proprietary optimization approach that effectively encourages sales and can double the revenue efficiency of your free trial traffic.
  • Dynamic personalization — A key to delivering relevant content to customers and prospects. We've seen our method of presenting customers with behavior-based offers increase revenue per visitor by 20% or more.
  • Design — Custom-designed sites, pages and ads use best practices from all of the marketing programs to generate improved results.
  • Email optimization — End-to-end campaign design, list management and segmentation, and testing generate improved results at each step of your campaign.
  • Display advertising — This proven method for building brand relevance recognizes and retargets consumers wherever they go on the Web delivering ROI-based display programs.
  • Organic search engine optimization — Through our detailed and next-generation site optimization approach, your e-store and most profitable keywords will gain higher rankings on search engines.
  • Deferred payments — With Digital River's proprietary payment systems, you can capture hesitant, yet interested, customers who prefer to pay over time rather than all at once, without the risk.
  • Software network agent — Overcome many of the challenges involved in working with OEMs, system builders and retailers with a new tool that enables software trials and purchases, and dynamic merchandising right from a desktop portal.


Highlighted Industries

Different industries demand different
global cloud commerce strategies. We have an intimate understanding of the challenges and needs specific to each of these markets.


>  Software
We understand the nuances of today's on-demand software marketplace and translate that into increased global sales for our clients.


>  Consumer Electronics
We build multi-channel strategies that drive direct-to-consumer sales and complement existing channel relationships.


>  Games
We stay well ahead of industry trends so you can generate more revenue from your games.


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Social Media Trends

At Digital River's Globalocity commerce conference, CEO Joel Ronning reinforces the importance of social media to global cloud commerce solutions.


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