Consumer Electronics: Move Off The Shelf And Online

Discover the secret to a 

balanced, global multi-channel strategy.

The new direct-to-consumer imperative

Consumers are buying consumer electronics (CE) online more than ever. Combine that with the squeeze that bricks-and-mortar stores are putting on margins, and it’s easy to see that for CE manufacturers, selling direct is no longer just an option – it’s a necessity. That’s why manufacturers are turning to direct-to-consumer (D2C) sales—and to Digital River.


Maximize your profits—and your relationships

Making a play for online markets doesn’t have to threaten your channel partner relationships. When CE companies combine a multi-channel strategy with Digital River’s online knowhow and global infrastructure, it’s more possible than ever to strike a profitable balance between a direct and indirect channel strategy.

By partnering with Digital River, you can speak to millions of global consumers who are not only researching products online, but willing and able to buy now—and who are ready to purchase directly from manufacturers like you.

Digital River’s fully integrated D2C capabilities spare you the time and expense of building, managing and growing an
e-commerce presence. Because we handle the e-commerce details, you’re able to reach global markets faster with an effective online sales presence that sparks the sale.


Plug into the power of global, direct-to-consumer e-commerce

Digital River not only provides CE companies like yours the latest technologies, but also lowers your cost of implementation. Our solution shields you from fraud, tax, export and regulatory fee risks; scales your global presence quickly to handle growth; and ultimately keeps you ahead of your competition.

Our direct-to-consumer solution is comprehensive and designed to grow with your business.
  • Export regulations and tax management
  • Inventory management tools
  • Product lifecycle management strategies
  • Subscriptions capabilities
  • Mobile commerce options
  • Business-to-business offerings
  • Marketplace solutions
  • Channel lead management
  • Partner and employee purchase programs
  • Liquidation partnerships
  • Customer service support


Worldwide fulfillment expertise

Fulfillment models can vary greatly. You need a solution that works best with your product mix, regional sales volume and other dynamic factors. Our fulfillment models are global, flexible and scalable to meet your unique business requirements. Create a combination that works best for your business:

  • Leverage an existing supply chain: A simplified solution with quick time-to-market.
  • Integrate directly with our intelligent multi-sourcing technology: We’ll integrate with your global warehouses or systems so you can ship directly to your consumers, and reduce fulfillment costs and shipping times.
  • Utilize Digital River-managed warehouses: Digital River buys your dedicated inventory only when orders are placed so you don’t pay up-front fees. This option speeds your time-to-market.


Global fulfillment partners

To help you efficiently and dependably deliver orders to your consumers, we’ve created a global network of fulfillment companies. Through this network, you can easily gain access to new geographies, expand your consumer base and generate sales from all corners of the globe. We have fulfillment partners in:

  • North America: Ingram Micro, DBL, Tech Data, Synnex, New Age, D & H, Foxconn, Almo, Englewood, Petra, AB Laguna, Cranel, UPS-SCS, DSS, DCL
  • Europe: Ingram Micro, DocData, Ceva, Tech Data, Dettenhofer, ModusLink, PMDS
  • Asia Pacific, Australia and Japan: UPS-SCS, Sonopress, Modus Link


Cloud-based Subscription Billing and Commerce automates recurring revenue streams 

Flexible, scalable and cost-effective, Digital River delivers a feature-rich subscription solution that you can tailor to meet the needs of your global customers. Sell everything from access and membership fees to warranty periods, service contracts, and physical product accessories. With our subscriptions solution, you can:

  • Automate your recurring revenue models
  • Manage the subscriber lifecycle
  • Increase customer lifetime value

    Choose from flexible usage models for physical products – Digital River’s cloud-based billing capabilities allow you to establish a unique subscription business for physical products and complementary electronic products and services. You can select from a wide range of recurring billing terms and use various payment models.

    Generate Additional Revenue with a Range of Programs – A wide range of merchandising capabilities helps you attract new subscribers, raise average order value and increase revenue. Take advantage of:

    • Freemium, trials and free extensions
    • Pre-orders
    • Upgrade and additional license offers
    • Warranties and service contracts for physical products
    • Discounts, cross-selling and bundle promotions


Compliance framework

If your products require recycling at the end of their use, then you need to comply with regional mandates for product disposal and recycling. Digital River’s Regulatory Fee Management tool is one of the e-commerce industry’s first comprehensive and automated tools of its kind. It provides regular updates of country-specific mandates and regulations for hazardous substances, waste from electrical and electronic equipment (WEEE), battery recycling, and reprography and private copying of copyrighted materials.

With Digital River’s Regulatory Fee Management tool you can…

  • Easily incorporate regulatory product fees.
  • Better manage financial risk.
  • Minimize operational complexity.
  • Protect your business from legal prosecution.
  • Increase speed to market.
  • Streamline fee accounting and reconciliation.
  • Simplify reporting and fee remittance.


World-class e-marketing tailored for the CE market

Some of the most notable CE brands have strengthened their brand loyalty and grown their global sales using our powerful marketing tools and marketForce interactive agency:

  • Search engine optimization and advertising
  • Email marketing
  • Multivariate testing
  • Affiliate network management
  • Personalization
  • Site optimization

Learn more about Digital River’s e-marketing solutions.


Featured Clients

“Digital River’s robust global commerce platform and invaluable account and marketing support have helped us build a profitable global e-business. We have not only increased our revenue and customer retention, but have also lowered our costs to acquire new customers.”
ACD Systems
“We selected Digital River as our e-commerce partner because of the breadth and depth of its services as well as its global expertise. By working with Digital River, we’ve been able to extend digital delivery services to our customers in North America, EMEA and Japan and streamline our operations across all of our markets.”

“We continue to expand our relationship globally with Digital River. This expansion into Europe is a good reflection of those efforts. With this move, we can generate greater operational efficiencies, gain deeper, more consistent insights across all of our key geographies, and more easily maximize our direct-to-consumer efforts.”

“By marketing and selling our PC games through the THQ store, we can take advantage of the expanding popularity of online purchasing and downloading among gamers. Working with Digital River enables us to provide a consistent and reliable purchasing experience, and concentrate on developing leading games rather than running a 24X7 e-commerce operation.”



>  World-Class Clients

Acer, ASUS, Data Robotics, Lenovo, Logitech, Netgear, Nikon, Panasonic, Razer, Samsung, SanDisk, Seagate, Targus, Western Digital and more.


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Evolution of E-Commerce

At Digital River’s Globalocity e-commerce conference, CEO Joel Ronning discusses the evolution of e-commerce and its powerful impact on customer relationships.


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